Most people know at least one self-proclaimed king of air guitar. The act of strumming an invisible stringed instrument has been a favorite pastime for decades. Now thanks to the proliferation of in-home gaming products...
The luxury sector like mainstream America for the first time in decades has fallen on hard times. Layoffs in banking and finance have slowed sales of diamond-encrusted Swiss watches designer apparel and sleek sports cars...
Most stroke and heart attack victims never see it coming. And for survivors no matter how many times they recount the experience they can never fully recapture the moment for a doctor or a family...
It may seem counterintuitive but a growing number of trade show marketers are leaving their products at the office. Theyโre paring down displays and demo stations (some by more than 50 percent) cutting back text-heavy...
Whether youโre managing design and fabrication in-house from soup to nuts or farming out the whole shebang to the hipsters with the designer glasses cutting costs ultimately comes down to you. What to do to...
Green-screen photo activations have long been used to entice customers to exchange personal information for a memorable moment captured on film. But despite its popularity marketers may not be making the most of the data...
A RECENT STUDY by the CMO Council found that when it comes to listening to their customers most companies are turning a deaf ear. Thatโs surprising especially in this environment where feedback is more critical...
SITTING IN ON A BRAINSTORMING SESSION with Autodeskโs event marketing group must feel a bit like a meeting with Al Gore. The company has become an innovator in designing exhibits and events that leave little...
LIKE THE PERFECT STORM positive word of mouth starts small and then builds momentum until it eventually takes on a life of its own. But how do you catch the wave harness its energy and...
Keen Footwear is a small company on a big mission. The popular shoe and outdoor gear brand hopes to expand consumer perceptions about the great outdoors (and the versatility of its shoes) through a call...
