THE ECONOMY MAY BE IN THE CRAPPER but many brands have learned that by being nice they can actually come out smelling pretty darn good. Whether that entails a free breakfast or a cab ride...
CONVINCING PEOPLE TO DONATE to a charitable cause is always a challenging task. But nonprofits some with support from corporate sponsors are turning the tide by going guerrilla.
Iconic rocker Mick Jagger is one.ย So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna. Yep the over-50 set doesnโt look...
FUN. ESCAPISM. PLAY. These are just a few of the consumer engagement strategies driving several event-based contests that have launched this year. And fun they are whether the point is to find the funniest student...
TALK ABOUT CUTTING THROUGH THE CLUTTER. To drive booth traffic and generate publicity some brands are cutting off consumersโ hair and etching brand messages directly onto their clean-shaven heads.
Independent music and film festivalsย like South by Southwest and the Sundance Film Festival are unique engagement platforms with a seemingly unstoppable trajectory for growth. They attract an eclectic mix of A-list and emerging artists musicians...
MORE THAN EVER people are connected 24/7 via text messaging and the web. Still nothing beats an old fashioned house party for sharing meaningful conversations among friends. As a result more companies are joining the...
For a technology brand with the word โinventโ as its slogan an early foray into the world of virtual events may not seem like much of a stretch. It was Bill Hewlett and Dave Packard...
Ross Burton credits media training with giving him confidence whether he’s working behind the scenes at awards shows like the Academy Awards hosting a consumer make-up event or fielding a reporter’s questions. And although he...
Some companies only pay lip service to event marketing seeing it more as an add-on than a key part of the marketing strategy. Others see it as a tool to be used sparingly because they...
