Some of the biggest marketing breakthroughs have come from brands that made new connections with unexpected demographics. Consider Nintendo Wii and its raging success with trendsetting moms for example. Who knew right? Following Nintendoโs lead...
September is a month typically associated with Fashion Week and fall fashion magazines. This year however it also included Fashionโs Night Out an event held on Sept. 10 from 5 to 11 p.m. designed to...
Facebook has more than 150 million monthly active users. Twitter visits have skyrocketed 1 400 percent in the past year. And according to a recent Nielsen report the time consumers spend on social networks has...
When the economy hit the ground like Joe Frazier didnโt like its face event marketers could have fallen right down with it and hugged the canvas. But you didnโt. You took the left hook from...
Mobile phones have become more than just a device for making calls. More than ever theyโre an integral part of peopleโs lifestyles and their identities. People are watching movies and listening to music on their...
If thereโs one word no one in event marketing wants to hear itโs โcancellation.โ Yet with todayโs struggling economy some marketers are faced with the reality of having to pull at least one already-booked event...
The biggest challenge Walmart faced in preparing for this year’s annual meeting wasn’t where to house the 16 000 store associates and shareholders descending on its headquarters in Bentonville AR for three days in June....
Managing a trade show exhibit with 70 percent less than last yearโs budget is become a reality for some marketers. At a time when cfos are slashing marketing dollars like the tails off shrimp on...
Doing the right thing is not always easy. Just ask any marketer trying to build green marketing practices. Despite the fact that environmental awareness is at an all-time high the industry is still searching for...
If Larry King can Twitter then anybody can. The recent Twitter popularity contest between the CNN host and actor Ashton Kutcher (a.k.a. Mr. Demi Moore) to see who could gain a million followers first had...
