This yearโs hottest consumer event interactive turns giveaways into works of art AH THE UBIQUITOUS BRANDED EVENT T-SHIRTโ often given away and yet so rarely worn in public (the gym doesnโt count).
Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences MOST PEOPLE WILL NEVER GET TO GO on the vacation of their dreams. Hot air ballooning across the globe? Unlikely. But thanks to...
There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements WHEN THE ECONOMY WENT ALL KUROSAWA on the world some brand marketers took a hard...
As part of a strategy to engage readers Penguin Young Readers last month sponsored hands-on events at bookstores in six cities in which author Mike Lupica discussed his book Million-Dollar Throw and attendees competed in...
