HBO Rocks Exhibit for Hall of Fame

To promote its Nov. 29 four-hour airing of the 25th Anniversary Rock and Roll Hall of Fame concert which was recently held in Madison Square Garden HBO set up its own hall of fame in...

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State Farm Fuels Game Day Rivalry

State Farm activated its title sponsorship of the Border Showdown Nov. 28 with pre-game interactives that fanned the flames of competitiveness between the University of Missouri and University of Kansas football teams.

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Macy’s Offers Exclusive Content for Thanksgiving Parade

Macy’s department store offered fans of the New York City’s iconic parade unique content downloads via Bluetooth and wi-fi to deepen the experience and build excitement around the big event.

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KIA Enlists Artists to Reach Consumers

To generate buzz for its Soul vehicle among consumers in their late teens and mid- to late-20s KIA created the KIA Soul Collective. An extension of the brand’s New Way to Roll campaign the Soul...

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Doubletree Helps Students Host Holiday Food Drives

Doubletree Hotels and the United Nations World Food Program have teamed up to motivate students to help fight hunger this holiday season by collecting food for local food banks in the United States and raising...

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Welch’s Helps Kids Grow School Gardens

Welch’s the grape juice brand has partnered with Scholastic Parent & Child magazine in a Harvest Grants program to help 100 schools nationwide grow fruit and vegetable gardens. Their bounty will be the source of...

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Stoli Affair Offers “Forbidden” Fruit

Premium Russian vodka brand Stolichnaya recently ended a 10-week multi-city Moskova Affair tour a brand experience developed to introduce sophisticated young urbanites and Stolichnaya distributors to its newest flavor—Stolichnaya Gala Applik.

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Build-A-Bear Goes to the Movies

Build-A-Bear Workshop on Saturday Nov. 21 will offer select customers a sneak preview screening of its inaugural TV special “Holly and Hal Moose: Our Uplifting Christmas Adventure.” The one-hour feature movie will air on Tuesday...

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Hit the Road: Planning a Successful Experiential Marketing Tour

Are you ready to go out and meet your customers where they are? Read these nine strategies before hitting the road: Let's get started: 1. Map it out: Plan your route strategically. Consider physical locations, commute...

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3 Deadly Sins in Live Events & How to Avoid Them

We’ve all seen live events where we’re bored out of our minds and start feeling a growing sense of discomfort and possibly even anger welling inside of us, am I right? We feel as though...

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