2024 It List: Inside INCA Productions

A GLOBAL, FULL SERVICE AGENCY. CREATING EXTRAORDINARY EXPERIENCES. FROM IDEATION, TO ACTIVATION, TO AMPLIFICATION. Scan to see more INCA experiences:   CONTACT INFORMATION: AMANDA GARRETT DIRECTOR OF GROWTH [email protected] INCAPRODUCTIONS.COM

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2024 It List: Inspira Marketing Case Study

CAMPAIGN: International Delight Cold Foam House CLIENT: Danone – International Delight AGENCY: Inspira Marketing Group THE CHALLENGE International Delight has long been known for bringing the flavor to coffee moments with their robust lineup of...

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Creativity Under Compressed Timelines

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever...

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Guest Column: Five Insights on Measuring DEI in Events

There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.

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Mobile Marketing Partners Combine: Lime Media Group Acquires Turtle Transit

In a deal that officially creates the event industry’s largest mobile marketing partner, Lime Media announced its acquisition of award-winning mobile builder Turtle Transit. The combination of Lime—known for its speed, efficiency, quality work, and...

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EM Sizzle Newsletter: 03.15.2024

03.15.24 We’re tired of pivoting, but another swerve may be on the horizon as TikTok is on the brink of a U.S. ban. With the popular video app “making more ad dollars than ever,” the move...

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Event Ops, Part 1: Insights, Ideas & Tips from the Event Industry Frontlines

From the editors at Event Marketer comes Event Ops, a series of live conversations about event execution, operations and production with the agency ops stars who make so much of the magic happen. Live on...

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A Data-Driven Approach to Improving DEI in Events

In this interactive panel discussion cohosted by Event Marketer and the Experiential Marketing Measurement Coalition (learn more), industry leaders will discuss the power of data to inform and measure event diversity, equity and inclusion, and will...

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Super Bowl LVIII: Uber Eats Expands its NFL Partnership, Pops up a Grocery Store for Fans

Uber Eats brought app-based deliveries to life with the Get Almost Almost Anything Shop at the Mandalay Bay South Convention Center in Las Vegas.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

We bring you extensive, and exclusive, coverage of Super Bowl LVIII brand activations we toured around the city, from intimate concerts to celebrity watch parties to immersive booths in the Super Bowl Experience presented by Toyota.

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