Free Guide: The Event Trends That Matter Most in 2024

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats...

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Nine Must-Read Stories: Industry Experts Talk Event Measurement and ROI

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Ratings, streams, clicks, opens and impressions can seem like daunting metrics to...

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NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at...

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2024 Agency Roundtable: Executive Perspectives, Part 1

For many event professionals, 2023 was the most promising comeback year that only kind of came back.

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2024 Agency Roundtable: Executive Perspectives, Part 2

In this second installment of our new-year discussion series, produced in collaboration with leading staffing agency Encore Nationwide (read part one here), Event Marketer sits down with another panel of veteran experiential marketing executives.

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On With the Show: Industry Insights and Words of Wisdom from Leading Agency Women

Grab a seat at the table with a group of Women in Events who are running the show on the agency side of the biz. In the following Q&As, industry powerhouses share their best career...

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Women in Events 2023: Q&A with Fremont Group

Tell us about your agency – what do you do and what is your differentiator? Fremont Group is a woman-owned & operated event design and production agency specializing in corporate and experiential events, bespoke celebrations,...

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Women in Events 2023: Q&A with Event Marketing Strategies

Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What were some of the highlights from 2023?...

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Women in Events 2023: Q&A with Caesars Entertainment

Tell us about the history of your company.   Caesars Entertainment, Inc. and Eldorado Resorts, Inc. came together in 2020 to create the largest gaming company in the U.S. with more than 2.1 million square...

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Women in Events 2023: Q&A with Interactive Entertainment Group

What do you do and what do you offer? I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer...

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