Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. It may affect how they take in information, their energy levels and their overall happiness. But beyond mood lighting (which,...
School buses are among the experiential marketing industryโs earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer...
When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees....
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disneyโs D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in...
08.30.24 Keeping up a streak on Duolingo is a point of pride for its users, and the language-learning app designed a pop-up specifically for its dedicated fans in New York City. At last weekend’s Streak...
Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest, Aug. 16-18, in New York City. Whatโs being referred to as...
With Labor Day around the corner and survey results revealing that more than half of Americans think their job is harder than other professions, Mikeโs Hard Lemonade teamed up with actor and former odd-job man...
To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The...
Itโs been five years since Disney Branded Television has released a new installment from its โDescendantsโ franchise. So for the July debut of the fourth film in the fantasy series, โDescendants: The Rise of Red,โ...
