Women in Events 2023: Q&A with Highmark Techsystems

The event marketing agency’s most trusted structural partner. We are the event agency’s ultimate structural partner and take our tagline—“We’ve Got You Covered”—to heart. We are best known for our complete line of modular, double-deck...

read more

Women in Events 2023: Q&A with LEO Events

Tell us more about LEO Events. For over a decade, LEO Events has been a pioneer in global brand experiences. Whether longstanding or new, we always immerse ourselves in our clients’ brand and work as...

read more

Women in Events 2023: Q&A with OS Studios

Best career advice, given or received. “The way you do anything is the way you do everything.” Especially in live events, details matter, and sometimes you have to roll your sleeves up regardless of your...

read more

Ideas: A Roundup of Top Experiential Exhibit Trends from 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Heading into one...

read more

Trend Chat: The 2023 Experience Design & Technology Awards

Ahead of the release of the winners of the 2023 Experience Design & Technology Awards, we’ll break down some of the highest-scoring case studies in this year’s program. We’ll discuss the winning aspects of the campaigns,...

read more

Webinar: How to Leverage AI and Sustainability for Maximum Event Impact

As we peer into 2024, two of this year’s most prominent trends, AI and sustainability, are set to become even more interconnected and influential. However, staying current with these tools and practices can pose a...

read more

Steal the Show with 27 of the Summer’s Best Festival Activation Ideas

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold...

read more

How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults

Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last month.

read more

Drone Shows: The New Face of Brand Storytelling

In today's dynamic advertising landscape, drone shows emerge as a game-changer, offering a fresh, innovative avenue for brand engagement. Beyond traditional static mediums, drones bring messages directly to audiences, creating captivating aerial displays that resonate...

read more

Augmented Reality in Events: How Brands From Walmart to Morgan Stanley are Leaning into the Tech

As augmented reality (AR) has become more advanced and accessible, consumers have not only been adopting, but embracing, the immersive technology—and the numbers show no signs of slowing. Smartphones, of course, are an easy point...

read more