A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AIโs release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns....
We Create Moments That Move People TAIT is a trusted partner delivering world-class, audience-centric experiences through technology-enabled storytelling. From strategic visioning to delivery, we are united by a belief that anything is possible. Posted by:...
Itโs been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Ahead of the premiere of โAlien: Romulusโ on Aug. 16, 20th Century Studios...
08.16.24 Sometimes a good idea is a little too good. On Tuesday, when Auntie Anne’s unveiled Knead, a fragrance inspired by its signature buttery aroma, a deluge of consumers flooded the brand’s site to get...
Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for โclean foodโ have risen by more than 9,700...
We Create Moments That Move People TAIT is a trusted partner delivering world-class, audience-centric experiences through technology-enabled storytelling. From strategic visioning to delivery, we are united by a belief that anything is possible. Posted by:...
The inaugural Bloomberg Green Festival took place July 10-13 in Seattle with a full schedule of indoor and outdoor sessions and events focused on putting forward actions and solutions for a greener future. More than...
โSpicy booksโ are all over TikTok right now, and Walmart jumped on the trend by launching a โSpicy Summerโ campaign to show consumers and BookTok followers that the brand is a go-to destination for the...
08.09.24 Mattel’s Polly Pocket is inviting fans to book a stay in her life-size ’90s Slumber Party Fun compact through Airbnb. The 42-foot-tall, two-story pad in Littleton, MA, is full of nostalgia, from the gummy-textured...
