Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024
For MODEX 2024, the premier supply chain trade show that took place in Atlanta in…
Meet the All-Stars: The 2024 B-to-B Dream Team
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event…
Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More
The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami…
The Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and…
EMS 2024: Five Takeaways for Trade Show Exhibit Experiences
If standing room only was any indication, leveling up trade show activations was a hot…
Video Recap: The 2024 Experiential Marketing Summit
Events are everything, and it’s the mantra that guided EMS 2024 in Las Vegas, where…
First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Liquid I.V. ran with racing's DRS concept and gave it a clever brand spin for…
Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library
Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue,…
Executive Q&A: BDG Media Talks Music Festivals, Gen Z and Capturing the Zeitgeist
For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles…
The Brief: Vampire Ballerinas and Iconic Sleepovers
This week’s hot takes on hot topics in experiential marketing cover vampire ballerinas, rent-free micro-apartments…