The Brief: Turkey Spas and Stonehenge Stunts
This week’s hot takes on hot topics in experiential marketing cover turkey spa days, hygiene…
Experiential Marketing Trend of the Week: Hotel Takeovers
Identifying the right venue for the right experience is among an event prof’s top challenges,…
IAAPA Expo 2025: Sights, Sounds and Scents from the Attractions Industry’s Annual Show
The week before Thanksgiving marks IAAPA Expo’s annual return to the Orange County Convention Center…
Field Report: Everything We Experienced at Netflix House Philadelphia
Tucked inside a suburban mall about 19 miles outside of Philadelphia sits a vibrant playground…
NBCUniversal Breaks Down its Growth Strategy for BravoCon and Brand Partners
Social media algorithms were buzzing this past weekend as one of the industry’s titans of…
Internal Engagement: Six Insights from Ford’s Employee-Dealer Event Playbook
From Ford’s perspective, both employees and dealers are the brand’s greatest ambassadors, and that makes…
The Brief, Live! Special Edition: Halloween Hijinks
Alienware's spaceship crash-landing at a commuter hub, a bold (bald) screening experience and Pennywise the…
The Brief: Micro-Restaurants and Pop-up Cathedrals
This week’s hot topics in experiential marketing cover the Hidden Valley Ranch Tiny Restaurant, Juice…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.