Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty B-to-C Events Posted on August 21, 2023 by Kait Shea “The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Barbie, experience design, Warner Bros., Sponsorship, fabrication, Film Premiere, installation, brand partnerships Related Articles Super Bowl LX: 16 Brand Activations That Took Over San Francisco’s Piers and Hot Spots The Brief: Frozen Cities and Sky-High Sports The 2025 Women in Events Special Report CES 2026: Personalization, Suites, AI in Design and Skin-deep Engagement