Video Recap: The 2024 Experiential Marketing Summit
Events are everything, and it’s the mantra that guided EMS 2024 in Las Vegas, where…
First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Liquid I.V. ran with racing's DRS concept and gave it a clever brand spin for…
Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library
Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue,…
Executive Q&A: BDG Media Talks Music Festivals, Gen Z and Capturing the Zeitgeist
For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles…
The Brief: Vampire Ballerinas and Iconic Sleepovers
This week’s hot takes on hot topics in experiential marketing cover vampire ballerinas, rent-free micro-apartments…
EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit
Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything, and it’s…
The Brief: AI Instruments and the Impossible Ranch
This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting…
April: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions,…
EMS 2024: Inspiring Keynotes, Brand-led Panels and Creativity Take Center Stage on Day Two
Setting the tone for the second day of the Experiential Marketing Summit (EMS) during breakfast…
EMS 2024 Kicks off with Interactive Workshops, Pickleball, Ex Awards and Festival Vibes
The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak,…