As the World Cup Nears, MLS’s CMO is Betting on Experiential
How Major League Soccer is embracing fan rituals, brand partnerships and a growing event playbook…
Watch: February 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories…
Experiential Marketing Trend of the Week: Hosts with the Most
In a content-driven era of experiential marketing, where minutes, if not seconds, count on social…
Walmart’s Head of Experiential and Cultural Engagement Talks Tapping into MLS Fandom
Football, basketball and now soccer are Americans’ top three favorite sports, according to a recent…
Continental Tire’s Mobile Living Room Drives Tune-in for ‘Sunday Night Soccer’
For many consumers, Sunday evenings represent a time to wind down, settle in and, perhaps,…
Podcast: The Work-Life Balance Reset, with Melissa Vilders of SAP
Letting go and trusting the process can be hard for event profs, particularly those who…
The Brief: Hair Flips and Word Burials
This week’s hot takes on hot topics in experiential marketing cover charitable hair flips, a…
Experiential Marketing Trend of the Week: Red-Carpet Activations
Once upon a time, red-carpet affairs were little more than glorified photo shoots. But a…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.