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Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
More than 45 partner brands showed up at Lollapalooza with experiential destinations (and weather escapes) to surprise and delight nearly 400,000 music fans. We highlight 10 sponsor activations that rocked the festival experience.
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Partner Studio
The Brand Marketer’s Guide to Live Experiences in the Trust Economy
Artificial Intelligence isn’t hiding what it is. The word “artificial” is right in the name, after all.
Trend of the Week
Experiential Marketing Trend of the Week: Eye Contact
This year, storytelling has propelled from buzzword to standard practice. As event marketers lean into it for their messaging to deepen relationships with audiences and “drop” products into real lives, human faces are serving as design themes across show floors. Let’s take a look at how eye contact is the new eye candy. But first, […]
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Performance
Case Study: Tips for Leveraging Emotion Analytics at Live Events
When experiential agency TRO activated BMW’s new M series launch at the Goodwood Festival of Speed, the team needed to work within a key insight: That the people showing up to the event are already enthusiasts, and that proving the booth’s impact would require an “honest” approach. The result: Measuring granular, moment-by-moment responses to specific […]
Trade Shows
Experiential Marketing Trend of the Week: Eye Contact
This year, storytelling has propelled from buzzword to standard practice. As event marketers lean into it for their messaging to deepen relationships with audiences and “drop” products into real lives, human faces are serving as design themes across show floors. Let’s take a look at how eye contact is the new eye candy. But first, […]
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Festivals & Fan Cons
Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
Videos
Watch: Justin Tabas of Bosch in The Studio at EMS 2026
Justin Tabas of Bosch shares his journey into experiential, specific moments that shaped his direction, and what he'd tell junior marketers trying to find their footing.
Podcasts
Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
Since childhood, Dr. Ilana Gilovich-Stossel has been drawn to magic of storytelling and the world-building and imagination that go into it, especially in the theatrical medium. Through her English literature studies and Ph.D. earned at Columbia University, she homed in on the academic side of theatrical performance, which has influenced her career as a creative […]