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Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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Partner Studio
The Brand Marketer’s Guide to Live Experiences in the Trust Economy
Artificial Intelligence isn’t hiding what it is. The word “artificial” is right in the name, after all.
Trend of the Week
Experiential Marketing Trend of the Week: Commiseration Activations
Diehard sports fans recognize that you can’t win ’em all, but that doesn’t make their team’s losses any less devastating—especially during tentpole tournaments like the FIFA World Cup and March Madness. And as of late, savvy brands have been quick to offer a shoulder to cry on with commiseration-themed activations designed to boost spirits (and […]
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Performance
Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course
The Event Marketing Measurement Association (EMMA, formerly EMMC) has launched the industry’s most comprehensive event measurement certification course, designed for event and marketing people at all levels—from professionals beginning their event measurement journeys to seasoned marketers who want to up their measurement game. The course was created by leaders at EMMA, with practical experience measuring […]
Trade Shows
Guest Column: The Fee You Didn’t Know You Were Paying
Many exhibitor service manuals contain an EAC fee. Most exhibit and event marketers have never been told what it is, what it covers, or why it keeps showing up. Open the exhibitor services manual for your next show and scroll past the carpet and the electrical order forms. Somewhere in the labor section sits a […]
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ConferencesPaycom Makes a Loyalty Play at SHRM26
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Festivals & Fan Cons5 Big Experiential Themes from Fanatics Fest 2026
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Festivals & Fan Cons
Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
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Festivals & Fan Cons10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
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Festivals & Fan ConsFIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
Podcasts
Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
Since childhood, Dr. Ilana Gilovich-Stossel has been drawn to magic of storytelling and the world-building and imagination that go into it, especially in the theatrical medium. Through her English literature studies and Ph.D. earned at Columbia University, she homed in on the academic side of theatrical performance, which has influenced her career as a creative […]