Cannes Lions 2026 Preview: Salons, Submarines, Supper Clubs and More
Cannes Lions 2026 will descend on the Palais des Festivals this month, drawing brand marketers,…
Complex Messaging, Outstanding Designs: Our Top 10 Exhibits at ASCO 2026
The American Society of Clinical Oncology (ASCO) 2026 Annual Meeting brought together more than 40,000…
Watch: Justin Tabas of Bosch in The Studio at EMS 2026
Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments.…
How Square Leveled Up the Fun at the 2026 National Restaurant Association Show
You hear it all the time: “Trade shows are no fun.” Square disagreed. For the…
Field Report: How Brands Built Connection at Licensing Expo 2026, Starting with the Badge
Just as the Experiential Marketing Summit was bringing inspiration to brand marketers, across the Las…
Photo Tour: A ‘Manifesting Marilyn’ Exhibition at Genesis House Reframes Monroe as a Visionary
On what would have been Marilyn Monroe’s 100th birthday, Genesis on June 1 transformed its…
The Brief: Clay Bars and Biscuit Blasters
This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn…
Experiential Marketing Trend of the Week: Rolling Stunts
Wrapped vehicles and tricked-out rides are guaranteed to turn heads, but a larger-than-life mobile installation…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.