The 2014 Event Measurement Report: All the Content You Missed, Right Here
What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure, how to measure and how to make it fun for attendees. Check out all of the content from this special report in one shareable package, below.
The Measure of Success: Tools You Can Use
So, you’ve set a clear and measurable goal for your event or conference and have established the metrics that matter. You’ve got service providers to analyze your email marketing campaigns and social… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Nine Ways To Protect Your Customer Data
It’s ranked as one of the worst data breaches in history, as 40 million Target customers’ credit and debit card information was stolen at the peak of the 2013 holiday shopping season. In early January,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
What it Takes to Implement Geofencing
Knowing who your most active and interested consumers are is one of the most important elements of any successful event marketing campaign. The problem is that consumers don’t really like to spend time… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Measuring Influence: A Lesson In Science
Bitcoin is a fantasy. It’s a purely digital currency that is only worth anything because a community of folks on the internet have agreed that it is. They take that belief and use it to make purchases… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
EventTech 411: Budget-Friendly Lead Management
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Five Tools to Collect Data Faster and Smarter
Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade.
The Measure of Success: The Power of Live Experiences
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The Measure of Success: What to Measure and Why
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Nine Tips for Deploying a Measurable Viral Content Strategy
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