Podcast

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April 18, 2024

Podcast: The Evolving Music Festival Landscape, with Pavan Pardasani of TAO Group

The music festival experience today expands well beyond the gates, where off-site VIP parties and hospitality-driven estate takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential. TAO Group Hospitality, with its portfolio of more than 90 food, beverage and nightlife venues, touches more than...

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March 28, 2024

Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

No two days are ever the same for Cyndie Wang. As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.

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November 6, 2023

Podcast: Taking Pride in Employee Events, with Roger Mahusay of T-Mobile

For this episode’s guest, Roger Mahusay, the path to events was an unconventional one. He went from the Air Force to biology to retail to now associate events manager at T-Mobile. In this interview, Mahusay dives into how he got his foot in the door at corporate and discovered a passion for creating events that...

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October 20, 2023

Podcast: The Highs and Hurdles of Activating at Pop Culture Fan Conventions

If you’ve ever activated at a major fan convention, you already know that there are few attendee types as passionate, discerning—and vocal—as pop culture superfans. Brands that aim to bring popular intellectual properties to life face the highest level of scrutiny from con-goers, who expect interactive, fan-first experiences that provide moments of surprise and delight,...

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