Eight Strategies for Leveraging Virtual Reality at Events
The November release of the Samsung Gear VR marked the beginning of what is bound to be a wave of consumer-friendly virtual reality devices made available to the public—especially with its (relatively) affordable $99 price tag. But event marketers capitalized on VR well before it hit the mainstream. The Facebook-owned Oculus Rift headset has led the way for many brands, helping to create more engaging consumer experiences and reinvigorate how content is delivered. Here, eight VR strategies that got consumers’ eyes on the prize.
Art of Patron Event Offers Multisensory Experiences
Patron Tequila on May 20 brought its brand to life at L.A. River Studios in Los Angeles where more than 500 influencers raised a glass to the brand’s Art of Patron platform. The recently launched campaign,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Inside Glade’s Multisensory Pop-up in New York City
To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted a pop-up in the Meatpacking District of Manhattan that offered consumers a multisensory pop-up experience.
Oculus Rift, Dos Equis Create a ‘Most Interesting’ Virtual World
The line to get inside the Oculus Rift booth at CES this year at times was more than an hour long as people waited to experience the latest VR headset. If they had only known, they could been one of the… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Game of Thrones Exhibition Gives HBO a Boost in Social Currency
“Game of Thrones” fans are a passionate bunch, so for its third annual Game of Thrones Exhibition tour, HBO amped up its footprint to create more opportunities for fans to snap and share photos, videos… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Detroit Auto Show: Three Event Technology Highlights
Just as the cars on display at the North American International Auto Show have become more high-tech, with alternative fuel and safety features and futuristic mobility concepts, the exhibits themselves… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Using Oculus Rift, Mechanics Get a Lesson in Bosch
Since its release, Oculus Rift has thrilled gamers and inspired marketers to redefine the “immersive” consumer experience. Some are pioneering fresh territory. This season, Bosch Automotive… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
High-Tech Gamification Drives Air Force Performance Lab
To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Chase Sapphire Grants Cardholders Exclusive Access at Sundance
To engage cardholders in perks and exclusive access at the Sundance Film Festival, while giving prospective cardholders a taste of what the card and brand has to offer, Chase Sapphire Preferred, a presenting… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?