Brightcove Archives - Event Marketer

April 15, 2021

VMware’s Virtual Conference Boasts Content Channels, Gamification and XR

For VMworld 2020, VMware pivoted to digital. Armed with 900 sessions, the brand designed a seven-channel video viewer organized by category that allowed attendees to see current content, preview future content, access information about all channel sessions and engage in interactive Q&As. There were also curated playlists, deep dives into content, a points-based gamification element,...

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