Ignition Archives - Page 2 of 4 - Event Marketer
John Deere Mall Campaign Gets Consumers Ready to Mow
Out to hype the new 100 Series lawn tractor and promote the overall brand, John Deere reached out to men aged 35 to 54 with a mall campaign that built hype and drove traffic to a series of ride-and-drive events at nearby Home Depot stores and Deere dealerships. “Traditional advertising is important, but once people...
Coke Offers First-Ever Global Mobile Marketing Tour
Coca-Cola brought its sponsorship of the Olympic Torch Relay to life by creating the first-ever global mobile marketing tour. The relay hit 34 cities in 27 countries over a 35-day span, with Coca-Cola street teams in each location. Local Coke marketing teams helped create a relevant activation in each city: The Mexico City leg, for...
Camp eBay Features Online Marketplace Education
In its first major event platform, eBay pulled a summer promotion down from cyberspace and scored a direct hit on the ground. It began with a Camp eBay sweeps developed to generate new users by rewarding members with online camp “badges” they could decode for a chance to win prizes. “[That] was a great idea...
Sony Generates Buzz with Mystery Concert Locations
One of Sony Pictures’ roles for its parent company is creating content that provides platforms for sponsors and advertisers. One of the new additions to the portfolio last year was the Flash Concert Series, a string of 11 concerts inspired by the flash mob craze of a few years ago. “Flash mobbing was a phenomenon...