CAMPAIGN: A Showcase to the Stars, ABC Pre-Oscars Party
CLIENT: Disney Advertising
AGENCY: 2heads
A Showcase to the Stars!!
For this year’s Academy Awards, Disney and ABC welcomed their guests to the ultimate pre-Oscars Party atop of the famous London Hotel in West Hollywood.
Disney partnered with 2Heads to create a VIP party that really honored the glitz and glam of this year’s 96th Academy Awards. 2Heads were delighted to partner with Disney again to produce a stunning rooftop environment and host an evening of entertainment that complemented the picturesque skyline.
The Brief | A Place to Charm
When Disney Advertising decided to host their pre-Oscars party at the glamorous London hotel in West Hollywood, they wanted their unique roof-top space to welcome guests with a celebratory environment fitting of their twenty nominations at this year’s Academy Awards.
2Heads worked closely with Disney on the transformation of this iconic roof-top space, building their requirements into a beautiful floral journey for each guest. Each environment, from lounges, bars and photo opportunities focused on an individual experience for the guests and fans that incorporated a viewpoint of the sky and the famous Golden Statues.
The Solution | A World of Beauty.
To kick off a weekend of celebrations, Disney wanted their pre-Oscars event to be a cocktail party of creative sophistication. We developed and delivered a luxury environment to host a party to remember, including concept, design, production, catering, venue liaison and overall attendee experience.
The fun continued late into the evening with VIP guests enjoying the visual pillars inspired by the opulence of the Oscars. Beautiful architecture and accent planting enhanced by playful lighting design and floral additions created natural opportunities for brand messaging and plenty of social media opportunities.
Embracing the elegance of The London environment, we designed multiple Oscar ‘moments’ with integrated branding and messaging to engage the 300 pre-invited guests. Guests interacted for hours with the many photo opportunities, including the statues, enchanted garden space, pool decorations and branded bars with laughter heard right across the LA skyline.
The Event | A Party to be Seen.
The guest experience began at the elevators where each VIP was introduced to the party through a botanical wonderland of real flowers and greeted with champagne. Guests then had the choice of visiting the central pool experience and screening area to enjoy ABC and Disney content in the comfort of their own private viewing booths or under the starlit sky.
Wandering away from the LA skyline and its horizon of golden statues, guests could then visit the garlanded Oscar lounge, complete with sparkling bars, chandeliers and full floral decorations. Every desire across the event was catered for with food touchpoints including a three-tiered seafood extravaganza, a fresh sushi station and circulated amuse-bouches.
