Exactly 25 years ago Innovative Group’s President, Barry Kates, set out on a journey to create an experiential marketing agency committed to bringing brands to life through memorable experiences. “In celebration of our 25-year anniversary we are honored to have made Event Marketers’ 2024 Top 100 Agency It List and are proud of our ability to evoke emotional connections that last, keeping us at the forefront of innovation in our field,” said Kates.
Recognizing the need for something that would resonate with modern consumers, Kates challenged his team to produce an exclusive premium activation asset that was mobile, entertaining, culinary in nature, and unlike anything else in the marketplace.
While this seems like a daunting task, the result was one for the books. A Mobile Activation Xperience™ (MAXIMUS or MAX for short) was born.
With its professional grade Chef Demo kitchen, MAX can serve as a culinary centerpiece for 5,000+ guests. Max can also provide the perfect backdrop for a live concert/entertainment stage, or even offer an elevated tailgate experience. MAX’s 72-foot trailer, air-conditioned kitchen, jumbotron, multiple cameras, video displays, and a self-leveling stage offers impressive specs to demand the attention of any crowd.
Kates touts the ability for MAX to help brands expand beyond the WOW factor by leveraging its truly unique design and capabilities that check all the production boxes for event architects.
From Food and Wine Festivals, Culinary Chef Demos, Mobile Sampling Tours, Tailgating Experiences, or just a giant Billboard with full A/V capabilities, MAX has been across the US helping connect brands with consumers.
Most recently Publix Super Markets leveraged MAX as a full-service platform to drive store foot traffic by sampling over 5,000+ highlighted fresh made items to fans at Tampa Bay Buccaneers’ football games.
Speaking of notorious brands, MAX served as Gordon Ramsay’s culinary training kitchen on his 24 Hours to Hell & Back show on FOX. Check out the QR code below to view Gordon’s behind-the-scenes tour of MAX where he says, “This is a dream come true…it’s like a mobile restaurant with a state-of-the-art kitchen.”
Whether you are looking to increase brand engagement or presence with brand champions, Innovative Group can help achieve creating consumer FOMO at your next event.
Make Extraordinary Connections by reaching out to [email protected] or scan the QR code below.
Entertainment:
- 12’x8’ Jumbotron
- 2 – 55” Outdoor TV Displays
- Satellite TV Service
- Integrated Sound System
- Fully Contained Generator
Culinary
- Double Convection Ovens
- Large Tilt Skillet & Double Fryers
- 4 Burner Stove & 2 Burner Island
- Chef Demo Island
- 6 Tap Keg System & Walk-In Cooler
