Michael Chen
Give us a quick version: How do you describe your company?
Infinity Marketing is a fully integrated, award-winning experiential marketing and event agency that creates and executes campaigns designed specifically for each of our client’s brand objectives. With our global reach and innovative approach to developing personalized marketing strategies for our clients, we’re able to push the boundaries and take brands to the next level.
Describe your agency—what makes it unique and how are you different from the competition?
What sets us apart is our commitment to pushing the boundaries of creativity and innovation with a proven track record. We don’t just follow the status quo – we challenge it. From leveraging emerging technologies, social media influencers, interactive experiences to exploring unconventional marketing tactics, we’re constantly pushing the envelope to help our clients achieve their goals in new and engaging ways.
With a presence in over 44 cities around the world – we can take a global approach to our client’s needs – creating consistency no matter where they activate. This allows us to centralize marketing strategies and provide local insights to ensure the campaigns are authentic to each market but tell a cohesive brand story.
Given your agency’s successes, what approach and philosophy do you take to business?
We understand that every client and every event is unique. Instead of offering one-size-fits-all solutions, we take the time to understand our clients’ goals, target audience, and immerse our team in their brand identity. This allows us to craft personalized marketing strategies that resonate with attendees, show up authentically and drive results.
Advice you’re giving clients on how to win big this year?
Be disruptive and authentic! Events are a powerful way to connect with customers and build brand awareness. We believe that authenticity is key, so we work closely with our clients to help them show up authentically in new spaces. Whether it’s crafting a compelling brand story or developing innovative marketing strategies, we’re dedicated to helping our clients stand out from the crowd.
As brands look to attract the next generation of consumers, we encourage our clients to take a progressive approach at leveraging emerging technologies, utilizing social media platforms, developing inclusive marketing campaigns, and creating digestible content for on-the-go audiences.
What do your long-time clients say about you? Why do they come back year after year?
The most important aspect of our long-term client partnerships is our client-centric approach. We are more than just a service provider – we’re a thought partner with a seat at the table. We don’t just execute campaigns; we collaborate with our clients every step of the way, providing strategic insights and guidance to help them navigate the ever-evolving marketing landscape with a 360-degree approach. We are mutually invested in the future growth and success of our partnership.
