Angie Smith
Describe your agency—what makes it unique and how are you different from the competition?
A full-service audience engagement agency, InVision helps brands engage their audiences through integrated experiential, design, digital, and marketing campaigns anchored in strategy, creativity, and technology. Our agency doesn’t just speak about our exceptional people – we live it every day – investing in top talent since our inception in 1991.
We pride ourselves in deeply understanding our clients’ pain points – what we call “client fluency” – which underpins our strategic framework. Our unique approach allows us to craft immersive and impactful brand experiences that drive brand engagement, heightened loyalty, and ROI – making InVision a trusted partner known for delivering tangible results consistently. Many of InVision’s clients, some of the world’s most iconic brands, have been with us for over 20 years. We also invest in developing and nurturing new cutting-edge technology solutions, recently launching a metaverse-like experience for our clients, and garnering multiple awards, including the coveted Fast Company Best Workplace for Innovators award.
What new capabilities are you offering that will help meet clients’ current pain points?
A key client challenge that has come to the forefront in our post-pandemic world is the need to prove the value of events beyond a single place and time. Brands are challenged to extend their reach and to engage audiences long-term. This growing need, and our agency’s POV that a campaign approach truly benefits a brand’s ROI, have served as the impetus to InVision crafting our own Campaigns offering. Through our work with blue-chip brands across a myriad of B2B categories, InVision has honed a campaigns solution that helps our client with events marketing, brand promotions, and internal/employee engagement. Using campaign thinking, we help extend reach across multiple touch points to create a sustained, impactful message that reaches and engages audiences on their terms, wherever they are, over time. By fostering continuous engagement, we help clients build lasting relationships with their audience, ensuring that their brand remains top-of-mind long after the initial event has concluded. Through this strategic approach, InVision not only meets the immediate goals of our clients, but also contributes to their long-term success and growth.
What do your long-time clients say about you? Why do they come back year after year?
Thirty-three years is a long time in any business, and in ours, it’s practically unheard of! The partnerships we’ve built over decades are founded on trust, a mantra that drives results, and a culture that celebrates diversity and ingenuity. We take pride in our strong client relationships with leading Fortune 500 brands in the Technology, Industrials, Health Sciences and Gaming verticals. Our clients will say that we offer excellent client service, deep “client fluency” (we get them…), innovative solutions, flawless execution, and a strategic mindset. Our customer satisfaction score (97%) and Net Promoter Score NPS (72), both heavily exceed industry averages, and are a testament to InVision’s gold standard within our industry.
What industry innovations have your company’s attention?
At InVision we think about innovation not only in terms of our digital prowess, but also in terms of how we approach client challenges in new and unique ways. One such area of focus is developing campaign-centric approaches to help brands engage their audiences long-term – through leveraging the assets developed for events and programs. We call this Content Atomization, which help brands repurpose content (produced for an experience) by curating it into smaller “bite-sized” chunks that can be deployed across multiple channels and platforms, reaching audiences on their terms, and thereby extending the value of experiences into integrated long-term marketing campaigns. Our work with our client partners increasingly embodies this campaign-approach, and was recently recognized with renowned ANA B2 and Hermes Award wins honoring our work with Siemens and Amazon Web Services.
