How Sephora Engaged 5,000 Consumers and 50 partners in its Sephoria House of Beauty

A Convention Meets an Instagram Museum at the Sephoria House of Beauty

Festivals & Fan Cons, Sampling, Photo Gallery, B-to-C Events
Posted on November 26, 2018 by Rachel Boucher

Customers and clients of Sephora know the beauty retailer well for its bright environment, product assortment and for its discovery-based shopping model where consumers explore and test products on their…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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