Sneaker drops and other hype events leverage tactics like exclusive giveaways and sneak peeks to get media and consumers buzzing. But adidas on Aug. 8 went in a different direction: into the future. To…
Sneaker drops and other hype events leverage tactics like exclusive giveaways and sneak peeks to get media and consumers buzzing. But adidas on Aug. 8 went in a different direction: into the future. To…
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