adidas Originals Wins ComplexCon with AR-Fueled Product Drops and Snoop Dogg

adidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon 2018

Festivals & Fan Cons, Video Gallery, Photo Gallery, Sponsorships, B-to-C Events, Technology
Posted on December 6, 2018 by Kait Shea

Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully long lines and frustrating purchase procedures. Until, that is, adidas Originals changed…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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