Advance Auto Parts Carves Out a Tour for Millennial DIY Consumers

Advance Auto Parts Carves Out a Tour for DIY Millennials

Tours, B-to-C Events
Posted on April 19, 2017 by Rachel Boucher

For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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