Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy

B-to-C Events, Technology

Posted on September 6, 2021 by Kaylee Hultgren

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the…

Tags:Ally Bank, influencer marketing, financial institution, Ally Financial, Twitch, gamification

Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy

Related Articles

Tips for Creating Events with Short Turnaround

Seven Ways to Pilot an Airport Activation

MorningStar Farms Tour Inspires Cooks

Pressman Toy Promos ‘The Office’ Themed Games With Events