The brand leveraged Shop Small parachutes to deliver freebies to Miami HEAT fans in November.[/caption]
They say the best things come in small packages and American Express proved as much with a gifting…
![Shop Small Initiative Helps Amex Connect with NBA Fans](https://www.eventmarketer.com/wp-content/uploads/2017/01/Amex-Shop-Small-Giveaways-2016_gift-giving-1280x880.jpg)
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