AOL Treats Media Buyers to a NewFront Block Party

AOL Activates a NewFront Block Party in NYC

Media Events, Photo Gallery, B-to-B Events
Posted on June 10, 2016 by Rachel Boucher

Ditching staged presentations in favor of block party-style interactions, AOL transformed South Street Seaport in Lower Manhattan for its 2016 NewFront on May 3 with live music and activations. The “choose…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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