AT&T Leverages a Taylor Swift Partnership to Launch its New Streaming Service

AT&T Leverages a Taylor Swift Partnership to Launch a New Platform

Launches, B-to-C Events, Technology
Posted on February 23, 2017 by Kait Shea

10-time Grammy winner Taylor Swift appeals to a wide range of demographics.[/caption]
As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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