Ben & Jerry’s Recreates Bed-In Event To Promote Peace B-to-C Events Posted on January 28, 2010 by Event Marketer Press Events: Ben & Jerry’s Recreates Famous Bed-In Event To Promote Peace Socially-conscious ice cream brand Ben & Jerry’s this May kicked off a new joint partnership with the Lennon Estate… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Why Metrics Matter at Chrysler Group Progressive’s No-Hard-Sell Tour Approach 35 Under 35: Experiential Marketing’s ‘Next Generation’ Q&A: My Black is Beautiful at Essence Festival