BMW Floats a Winner

B-to-C Events
Posted on August 7, 2012 by Dan Hanover

With a location that you almost missed, BMW’s 8,500-sq.-ft. floating brand pavilion scores high on both design innovation and experience. The gigantic, eye-popping branded barge, which floats on the…

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Dan Hanover
Posted by Dan Hanover

As founding editor of Event Marketer and Event Design magazines, Dan is one of the leading voices and a trusted resource within the event ma rketing community. Dan has an extensive background in covering the marketing and event field, having held senior editorial positions at PROMO Magazine and Sales & Marketing Management prior to founding Event Marketer and Event Design.
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