BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Sponsorships Checklist: Four Tips for Brands on Activating for an Active Crowd Anatomy of a Bodega: Altos Tequila Events Celebrate the Spirit of La Familia Inside the Brand X Challenge: The Next Generation of Experiential Marketers Square Enix Hits Comic-Con Bullseye