BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’ Inside Chobani’s Yogurt-Inspired Sundance Experiences Pandora and T-Mobile ‘Invade’ Coachella With an Instagrammable Oasis Bravo Promos Show With Free Hair Styling