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Four Brands Weigh in on What it Really Means to ‘Add Value’ to Events

B-to-C Events, B-to-B Events
Posted on May 22, 2023 by Kait Shea

For its 2022 Upfront, TelevisaUnivision enlisted Hispanic artists and vendors that lent authenticity to its positioning as the go-to network for Spanish-language content.[/caption]
Marketers from Intel,…

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This story appeared in the Winter 2022-23 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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