Brands Send Bloggers on the Open Road

B-to-C Events
Posted on April 18, 2014 by Sandra O’Loughlin

Savvy marketers ranging from Mercedes-Benz, Amtrak, Uber and BrandUSA have latched onto a new way to engage bloggers and digital opinion leaders—by packing them up and taking them on a road trip. Spending…

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This story appeared in the April 2014 issue

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