Buick Revamps its NCAA Final Four Activation with the Fandom University Experience

Buick Revamps its NCAA Final Four Activation with the Fandom University Experience

Sponsorships, Festivals & Fan Cons, Photo Gallery, B-to-C Events
Posted on May 2, 2018 by Rachel Boucher

To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final Four Fan Fest this year in San Antonio, TX, March 30 through April 2, reimagined last year’s footprint…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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