CBS and IZOD Go Live with a Primetime Matchup Event for College Football Fans

Sponsorships, B-to-C Events
Posted on November 6, 2019 by Rachel Boucher

Sports fans are hungry for experiences beyond linear TV, and so are advertisers. To engage viewers and give IZOD a boost beyond the traditional media program for football, CBS Experiences created a live…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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