Q&A: Chobani CMO Peter McGuinness on Authenticity, Storytelling and Why Experiential Works

Why Chobani is Counting on Experiential to Grow its Business

Editor's Picks, B-to-C Events, B-to-B Events
Posted on March 23, 2017 by Sandra O’Loughlin

Chobani CMO Peter McGuinness is banking on experiential marketing to grow both his brand—and the $8 billion yogurt category
Peter McGuinness has a lot on his plate—and we’re not just talking…

LOGIN

Please contact [email protected] if you are unable to login.

This story appeared in the May 2016 issue
Tags:, , , , , , , , , , , , ,

Related Articles

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2025 Access Intelligence, LLC – All Rights Reserved. |