How Events are Ushering in the Next Era of Cause Marketing

Chobani’s Digital ‘Giving Tree’ Installation Encourages New Yorkers to Make a Difference

Video Gallery, Cause Marketing, B-to-C Events, Technology
Posted on February 26, 2018 by Kait Shea

It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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