Global sponsorship activation is not for everyone, as evidenced by a few of the London 2012 Olympic sponsors that tried to make some noise, but, well, just didn’t (are you kidding us, Panasonic?).
And…
![](https://www.eventmarketer.com/wp-content/uploads/2014/03/Coca-Cola-Beatbox-Getty-4-1280x826.jpg)
© 2024 Access Intelligence, LLC – All Rights Reserved. |