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Content and Gameplay Collide in OMEN’s Virtual Esports Event

Video Gallery, B-to-C Events, Technology
Posted on July 6, 2020 by Rachel Boucher

Combining esports, music, fashion and skating, HP’s Omen partnered with contemporary fashion and streetwear platform Hypebeast to host the first Omen Underground on June 24, a virtual livestream event…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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