Chex Mix on July 9 kicked off a content creation strategy—the Chex Mix Deliciously Unpredictable Road Trip, a four-day recreation of the iconic family tradition that involves kids, parents and an overstuffed…
![ChexMix_content_roadtrip_2015](https://www.eventmarketer.com/wp-content/uploads/2015/08/Buzz_Chex-Mix_11-1280x800.jpeg)
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