Five Questions with Electronic Arts Event Producer Corbin W. Bourne

Cover Story: How Experiential Marketing is Elevating the Esports Industry

Editor's Picks, Festivals & Fan Cons, B-to-C Events, Technology
Posted on March 24, 2017 by Rachel Boucher

As esports moves out of the basement and into the mainstream, brands rush to make their move
 
Activision’s second Call of Duty XP convention gave fans physical experiences with digital games,…

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This story appeared in the March 2017 issue
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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