Verizon Destination Store at Mall of America

Verizon Wireless employee Derek Marshall, Sr., right, shows Brian Danfield, vice president, national operations, how to choose his walking course on the treadmill in the Get Fit Zone at the new Verizon Destination Store at Mall of America, Tuesday, November 19, 2013, in Bloomington, Minn. Verizon Wireless announced a new national retail strategy that includes Verizon Destination Stores and the redesign of its 1,700 retail stores across the country. Get Fit is one of six Lifestyle Zones in the store through which customers can interact with and experience mobile technology first-hand. The store opens to the public Wednesday evening with actress and singer Selena Gomez as its first customer. (Craig Lassig/AP Images for Verizon Wireless)

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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