Lexus Partners with Pandora for Pop-Up Concerts

Lexus Partners with Pandora for Pop-Up Concerts

Pop-Ups, B-to-C Events
Posted on September 24, 2015 by Rachel Boucher

Lexus this summer partnered with Pandora for a second year in a row to produce a pop-up concert series that targeted fans based on a mix of listener data and Lexus’ own target demo data. Pandora users…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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