And We're Live: Dell's Tips for Creating Event Broadcasts That Drive Engagement

And We’re Live: Dell’s Tips for Creating Live Event Broadcasts That Drive Engagement

B-to-C Events, B-to-B Events, Technology
Posted on July 16, 2018 by Rachel Boucher

Four tips for optimizing viewership and engagement—from the show floor
 
Content continues to be king in events, with brands investing so heavily in at-event content strategies that they’re building…

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This story appeared in the July/August 2018 issue
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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