Dockers Event Dares Guys to ‘Drop Trou’ B-to-C Events Posted on October 3, 2011 by To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an Alpha Fan bar crawl that dared guys to “drop trou” to win a free pair and be entered for a chance to win a… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles The Event Marketer’s Guide to Engaging Superfans Samsung Breaks World Record with Autograph Signing How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival Plant-based ZENB Aims to Turn Skeptics into Believers on a Nationwide Pasta Lounge Tour