Dockers Event Dares Guys to ‘Drop Trou’ B-to-C Events Posted on October 3, 2011 by To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an Alpha Fan bar crawl that dared guys to “drop trou” to win a free pair and be entered for a chance to win a… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles How 14 Brands Lit up the Strip for the 2025 Formula 1 Las Vegas Grand Prix The Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City Watch The Brief, Live! September 2025 Edition: Experiential News & Ideas 2026 Events & Award Deadlines