Dockers Event Dares Guys to ‘Drop Trou’ B-to-C Events Posted on October 3, 2011 by To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an Alpha Fan bar crawl that dared guys to “drop trou” to win a free pair and be entered for a chance to win a… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles New Balance Opens Shop With AR Relay How Mars is Leveraging Social Media to Keep Quarantined Consumers Engaged Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse From Eco-Conscious to Family-Friendly: Six Trends from the Vans US Open of Surfing