Dockers Event Dares Guys to ‘Drop Trou’ B-to-C Events Posted on October 3, 2011 by To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an Alpha Fan bar crawl that dared guys to “drop trou” to win a free pair and be entered for a chance to win a… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How Strategic Stunt Marketing ‘Drops’ Can Be Silent But Strong On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’ The Brief: Sweet Escapes and Symphonies of Spirits Exhibit Design: Inspiration from the Festival Season’s Experiential Builds