To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an Alpha Fan bar crawl that dared guys to “drop trou” to win a free pair and be entered for a chance to win a…

Dockers Event Dares Guys to ‘Drop Trou’
Related Articles
-
NBCUniversal Breaks Down its Growth Strategy for BravoCon and Brand Partners
-
At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience
-
Four Insights on SXSW’s Evolving Brand Activation Landscape for 2026
-
Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game