Inside Dunkin’ Donuts’ NHL Sponsorship: Family-Centered Experiences and Sampling

Inside Dunkin’ Donuts’ NHL Sponsorship: Family-Centered Experiences and Sampling

Sponsorships, Sampling, B-to-C Events
Posted on May 1, 2018 by Rachel Boucher

Inside the footprint, there were air hockey games, bubble hockey games and other activities.[/caption]
Hot coffee and a winter sport. It’s a natural alignment. But for Dunkin’ Donuts, the official…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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